Children’s thoughts on nature, technology & advertising

Cardboard Cameras worked along side Project Wild thing (prjectwildthing.com) and Gallions school to create an exciting project that brought together animation workshops, philosophy for children and our own animation practise. In this unique project we were asked to assert the brief ‘Nature vs Technology’. Our objective was to create three short animations to promote the Project Wild thing Documentary. Project Wild thing is a documentary and green movement that aims to re market nature, within this screen filled world that our children live in today.
As soon as we saw the brief we knew that we had to ask the experts, and the classes at Gallions School had all the expertise needed. After running Philosophy enquiries at the school exploring ‘Nature vs Technology’, the experts where then asked to create their own adverts for Nature. The experts(pupils) were then interviewed on their findings.
Cardboard Cameras found some amazing stories and idea’s within these interviews. Using these brilliant views, opinions, narratives and ideas we started to storyboard for our promotional animations. The really exciting thing about these animations are that they are not only promoting this important and interesting documentary but also becoming informative in themselves. Turning into a resource for Gallions and other schools. With this in mind we wanted to make something that was light and fun as well as educational, whilst also being a useful promotional tool for the Project Wild Thing team.