The Top 5 Facts You Need to Know About Ad-Fraud
Advertisers around the world are losing $51 Million a day to ad-fraud.
It’s a $100 Billion a year crime that most people don’t know about…
If you’re a digital marketer, here are 5 Facts about Ad-fraud that you need to know:
1. 51.8% of all web traffic is not generated by humans
2. 77% of display ads are never seen and 60% of legitimate ad inventory is not viewable per IAB standard
3. 43-46% of web ads are displayed to “suspicious” visitors
4. 30% of internet transactions are marked as fraudulent
5. 85% of companies are already victims of fraud
** Learn more about the fight to end ad-fraud at www.tribeos.io **