Problem Solvers: Preventing Digital Advertising Fraud

Digital advertising fraud gets a lot of play in consumer media but it’s increasingly becoming an issue in B2B–chances are good some of your properties have already been victims without you knowing it. Will you have answers ready for when your advertisers call you out on invalid traffic? Dr. Augustine Fou, a noted independent ad fraud researcher, will demonstrate how ad fraud works in in B2B and how publishers can take some straightforward, inexpensive steps to combat it.

Presenter:

Dr. Augustine Fou, Cybersecurity and Ad Fraud Researcher , Marketing Science Consulting Group