Industry Preview 2016 – “How Open Exchanges Are Combating Ad Fraud” – Panel Discussion

“How Open Exchanges Are Combating Ad Fraud” – Session recording from AdExchanger’s Industry Preview 2016.

Much of the finger-pointing for ad fraud is directed to the open exchanges, but these platforms are working hard to solve the problem. This panel of experts will share the strategies and features the exchanges are implementing to cut down on fradulent activity.

Boris Mouzykantskii, CEO & Chief Scientist, Iponweb
Tim Cadogan, CEO, OpenX
Brian O’Kelley, CEO, AppNexus
Sarah Sluis, Associate Editor, AdExchanger – Moderator

View full Industry Preview 2016 Playlist: http://bit.ly/1P8hEfm
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