Cocktails and Conversation The State of Advertising Technology
Dan Salmon, lead Media & Internet Marketing research analyst with BMO Capital Markets, will discuss the latest developments in the data-driven advertising market. His flagship “Digital Marketing Hub” series was first released in 2009 and is currently in version 2.2. Dan will be offering up his take on some of the latest hot topics in world of exchanges and programmatic media, including the impact of the Omnicom/Publicis merger, what he expects from Twitter and LinkedIn for programmatic access, and how investors are viewing the fate of the supposedly over-crowded ad tech and marketing automation marketplace.