“Ad fraud: we’re looking in the wrong place” – Marco Ricci, CEO, Adloox

“Ad fraud: we’re looking in the wrong place” – Marco Ricci, CEO, Adloox

Advertisers’ money lost to ad fraud every year is totalling $7.2billion. That’s the latest number we’re hearing.

We are looking in the wrong place – at the website level. We need to be looking at the subdomain and user level where the majority of fraud occurs.

Moving away from the basic mentality of just monitoring fraud to a granular auditing process in order to weed out all the inefficiencies.

Shifting from post-bid to pre-bid blocking, whereby an automated system can pre-emptively stop the fraud BEFORE the crime is ever committed.

Read the full article on Business Reporter: http://bit.ly/1PtMYSR