Ad Fraud, Bots and Their Impact on Clean Analytics – Dr. Augustine Fou

Cybersecurity and Ad Fraud Researcher, Dr. Augustine Fou breaks down the nuanced impact ad fraud is having on analytics and in turn, ad spends. He disregards the notion that GRPs are a good idea, explaining that you can’t use a shared unit of measurement for two things that are complimentary, not the same.

Featuring:
Dr. Augustine Fou, Cybersecurity and Ad Fraud Researcher at Marketing Science Consulting Group, Inc.

Filmed at the Videonomics Summit 2016 Dana Point, CA
http://vmamedia.com/event/videonomics-summit-2016/