Unruly & Integral Ad Science Discuss Ad Fraud Online
Afraid that your ads are being served to a large percentage of non-human traffic, or “bots”? With 67% of buyers still unsure how viewability is measured and an estimated $6.3 billion loss to bots next year (Association of National Advertisers), you’re not alone with that concern.
Unruly New York hosted its second brand safety breakfast series alongside Integral Ad Science to discuss ad fraud, as well as talk about ways to deliver fraud-free, viewable campaigns.
Unruly offers third party brand protection via a long standing partnership with Integral Ad Science to validate the quality of our traffic.