The Great AdTech Washing Machine
Filmed at dmexco 2017.
video intelligence CEO Kai Henniges takes us on a journey through advertising technology. We hear how publisher trading desks, and the pivot to video began to happen, and how it ended up with a washing machine of trading. He sets out a vision for change for the industry.
www.vi.ai
“Digital advertising continues to grow, but it demands full transparency. You cut the end user into the equation, you can’t just cram ads into their throats and hope for the best” Kai Henniges
