The Conference Board Webcast on Digital Ad Fraud

The Conference Board Webcast on Digital Ad Fraud

Hi, and welcome to today’s Conference Board pop-up webcast. I’m Mike Moran, Program Director for the Digital Strategy and Enterprise Digital Transformation Councils here at the Conference Board. I’m joined by my co-director Tim Peter, and today our guest speaker is Dr Augustine Fou.

Dr Fou is an industry-recognized thought leader in digital strategy and integrated marketing, and former Chief Digital Officer of Omnicom’s Healthcare Consultancy Group, a $100 million agency group serving pharma, medical device, and healthcare clients. Dr. Fou has over 22 years of management consulting experience, creating and optimizing marketing across traditional and digital channels. Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23.

Mike Moran and Tim Peter interview Augustine about ad fraud and how to protect your company from it.