Technology Driving a Change in Advertising

Discussion topic centered on technology driving a change in advertising. This event examined some of the newer applications such as Augmented Reality, Social Media, and Narrowcasting. Tom Gallego, President & CCO of L7 Creative Communications was a featured panel member in which he rolled out a video previewing the newest innovations in technology. Tom stated, The options are vast and often confusing and need to be examined so that the most effective plan is implemented.

Technology is bringing about a change in our advertising choices and the media mix that evolves. Marketers need to be knowledgeable on the latest and greatest in the world of Digital Innovation.