“Strong Partnerships: The Best Defense Against Ad Fraud” – Dan Mosher, Yahoo! & Maureen Little, Turn
Session recording from AdExchanger’s Clean Ads I/O 2016. #CleanAdsIO.
Inventory quality plagues the programmatic ecosystem, and it’s up to every player in the industry to be vigilant in their efforts to identify and eradicate fraudulent inventory. However, acting alone will only get us so far. Dan Mosher of BrightRoll Exchange and Maureen Little of Turn discuss how their platforms have partnered to reduce fraud and ensure quality inventory.
Dan Mosher, VP & GM, BrightRoll Exchange, Yahoo!
Maureen Little, SVP, Business & Corporate Development, Turn
http://cleanads.io
