Personalized Advertising Technology In The Travel Industry 🇬🇧

How can a travel company grow its online customer base without using its own marketing budget? Find out how CVC – a South American OTA which has more Brazilian franchises than McDonalds – did just that. This Life Case study, winner of the PortadaLat Award (LATAM) 2016 “Top Travel Marketing Campaign”, explains how CVC used Sociomantic Labs’ personalized display platform to reach new and existing customers with individually tailored display ads.

Speakers:
Alipio Camanzano, Online Channel Director, CVC
Lothar Krause, VP Global Advisory Services, Sociomantic Labs