Clients Have Failed To Tackle Ad Fraud Effectively, Says World Federation Of Advertisers Chief

Clients Have Failed To Tackle Ad Fraud Effectively, Says World Federation Of Advertisers Chief

Advertisers and agencies alike must step up to tackle challenges such ad blocking, fraud and transparency for the sake of the industry, says Stephan Loerke, chief executive of the World Federation of Advertisers.

In a punchy interview with The Drum, in partnership with AudienceScience, Loerke talks about the issues of trust, especially in light of the Association of National Advertisers (ANA, US) report of earlier this month.

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