ad:tech London 2015: Marco Ricci of Adloox on Digital Ad Fraud

Interview with Marco Ricci, CEO of Adloox, at ad:tech London 2015 for 90 Seconds. Adloox is the only Premium Ad Verification company. Created in 2009, Adloox offers the deepest Brand Safety, Fraud and Viewability data analysis in the digital market today. Adloox has developed its own Auditing Index, allowing advertisers, agencies, trading desks and ad networks to optimise their campaign efficiency on the fly, and detect the most granular domain/site level inefficiencies in real time. With offices in London and Paris, and clients across Europe, the US, Latin America, Africa and APAC, Adloox track and verify billions of impressions for our clients, through its core foundations in innovative technology and premium service.