True Costs of Ad Fraud

More than $6 billion dollars will be lost to ad fraud this year, according to estimates. The problem is much discussed, but its real impact on the media and advertising businesses can be difficult to pin down. This panel identifies the concrete costs of the fake ad inventory, and discusses what will happen if ad fraud isn’t stopped.

Panelists:
Ed Montes, Chief Revenue Officer, DataXu
Andrew Casale, President & CEO, Index Exchange
Jonathan Mendez, CEO, Yieldbot

Moderator: Alex Kantrowitz, Ad-Tech Reporter, Advertising Age

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