HomepageAdTech StrategyCore in AdTech Online Ad Fraud: A Business Model at Risk Online Ad Fraud: A Business Model at Risk The online advertising business model is broken. Find out what this means to you and what can be done to fix it. More from my siteDial 14546 to verify your mobile connection with AadhaarGoogle Attribution 360: TV AttributionADTRADER 2015, Keynote Felix Badura, MeetricsNo Please, After You: Detecting Fraud in Affiliate Marketing Networks by Peter SnyderBought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV UpfrontsTransparency: A view on the Adtech Industry Next Read: m/SIX Series Ad Verification Event at the IPA 2 » StrategyCore: