Mobile Ad Fraud – Get the Right Tools – Kochava
https://www.kochava.com/fraud/
As users have chosen mobile devices over desktops, mobile-first marketing budgets have exploded.
This massive increase in ad spend has attracted fraudsters. It’s estimated that digital ad fraud is costing marketers billions of dollars every year.
The bottom line is, if you’re not actively fighting fraud, you’re losing money.
The leading analytics and attribution platform, Kochava, provides the most powerful and comprehensive fraud detection and prevention tools for the digital advertising industry.
These tools help marketers and marketing teams to:
Identify common fraud tactics like click flooding, and cut them off before any budget is wasted
Export your data as evidence to request make-goods with networks and publishers during or after a campaign
Avoid known fraudulent traffic sources in real time with a global fraud blacklist, and curate custom blacklists to protect your apps from fraud
Combating fraud starts with the right tools. Get started today, by visiting Kochava.com, and requesting a demo.
