Ad Revenue 2017 – The Reality of the “Ad Tech Tax”

Ad Revenue 2017 – The Reality of the “Ad Tech Tax”

The Reality of the “Ad Tech Tax”
Moderator: Terry Kawaja, Founder & CEO, Luma Partners LLC
Panelists:
Eric Franchi, Co-Founder, Undertone
David J. Moore, Chairman, Xaxis; President, WPP Digital
Tyler Putterman, Head of Strategic Partnerships, Publishers, LiveRamp, an Axciom Company
Evan Simeone, SVP, Product Management, PubMatic

Death and taxes are a reality, even in media. As advertisers and brands hurriedly shift their ad spend to programmatic channels, the call for transparency around pricing and the overall value exchange has reached a fever pitch. Join the conversation as this panel tries to shed light on this divisive subject and address a range of topics, including the need for fee transparency, the future of ad tech arbitrage, what constitutes a fair take rate, and more.