Ad Fraud: Seeking a Solution to the Growing Problem

Ad Fraud: Seeking a Solution to the Growing Problem

Learn more & join the study: https://thedma.org/Ad-Fraud-Study

Ad fraud is a significant and growing problem with no end in sight. Digital ad spend is on the rise, reaching $209B worldwide in 2017 according to Magna. This represents 41 percent of the market, exceeding TV (35 percent) for the first time. Growth is forecast to continue with estimates for 2018 of 13 percent growth to $237B. In the US markets, programmatic display comprised 80% of display ad media buying in 2017 ($33B)