Trends for 2015: Towards Advertising Technology Integration

Programmatic buying is changing the game for advertisers everywhere, with 2014 seeing greater transparency and a desire to simplify the digital supply chain as key concerns. But what will be top of mind as we head into 2015? MeetTheBoss TV’s Ben Thompson caught up with Michael Greene, Director of Marketing Strategy and Research at AudienceScience, to find out why integration will be next year’s hottest topic…