Transformers 5 Ad Campaign | Digital Billboards + Vehicle Recognition Technology | Lamar Advertising

Lamar Advertising launched a personalized Digital Out-of-Home campaign using Vehicle Recognition Technology (VRT) to promote the release of Paramount Pictures’ Transformers: The Last Knight movie. Using its digital billboard network in conjunction with VRT, Lamar delivered personalized, contextually relevant messages based on the make and model of the oncoming car. Read more about the campaign here: http://www.lamar.com/About/NewsandEvents/Lamar-Launches-Personalized-Digital-Billboard-Campaign-for-Transformers-5