The Future Of Mobile Advertising: Using Emerging Technology To Its Fullest

Annual advertising spend on mobile video is expected to grow between 30% and 40% every year for the next several years, as mobile technology continues to rampantly develop and enrich the user experience. Smartphones now have advanced features that understand the context of a consumer and their environment. This has created the opportunity for advanced tech integrations within advertising that seamlessly weave interaction and individualization into ad creative. MAGNA has run several different studies over the past year that explore the burgeoning world of mobile advertising from different angles, so we put together a guide for how to best utilize the available mobile software and hardware capabilities from a compilation of our top research studies.

As the video ad world has changed with the advent of new video platforms changing typical video viewing behavior and social media shaking up traditional ad paradigms, we investigate skippable pre-roll ads and in-feed, auto-play videos, learning more about skipping behaviors, the effects of viewability, and what advertisers can do to maximize the impact of their campaigns. In addition to emerging mobile platforms, we also have the ability to capitalize on unique hardware supported by mobile devices. From this perspective, we look at how, when, and why to implement haptic feedback in ads – incorporating a third sense into the ad experience with touch, as well as how to use location data to individualize user experience. All of this culminates into a comprehensive guide about how to introduce intentional design into your ad strategies based on the medium, capitalizing on its unique properties and enhancing the effectiveness of your mobile ad campaign.

Featuring:
Lena Phalen, Research Analyst at MAGNA

Filmed at the Mobilenomics Summit 2017 Deer Valley, UT
http://vmamedia.com/event/mobilenomics-summit-3/#overview