The evolution of the ad tech industry and where it’s headed in 2016

In this 10-minute dialogue at the Digiday Programmatic Summit in Nashville, Tenn., Joanna O’Connell, CMO, MediaMath, discussed how she has seen the ad tech industry evolve over the years, and in particular, where she sees the ad tech industry headed. O’Connell discusses the influx of marketing tech and advertising tech partnerships she’s seen in the industry, and how she sees these playing out over the long term.

Speaker:
Joanna O’Connell, CMO, MediaMath

Moderator:
Brian Morrissey, president & editor-in-chief, Digiday

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