Restoring Trust In The Ad Tech Marketplace
Session abstract: The last few years have given the “principals” in the programmatic transaction – marketers and publishers – plenty of reasons to question its value. From brand safety to ad fraud to agency rebates and price transparency issues, ad tech has had its share of trouble. And yet the industry continues to grow in spite of it all. Is 2018 the year the technology ecosystem moves beyond its “trust issues”? This panel will explore the question, and provide a roadmap for how to move forward.