Ad Fraud: What you need to know about the 7 billion dollar problem
Bot traffic is estimated to be worth more than drug-trafficking, but how has the industry arrived at this number? How insidious is this problem? And how hard is it to solve?
In this video, we speak to industry experts and introduce you to an ‘ad-bot’ that will explain the various faces this white-collar crime can take and how sophisticated bot-traffic can be.
This is part of a special report in the February issue of Campaign Asia-Pacific. Ad fraud warfare in APAC goes into detail on the scope of the problem and outlines potential solutions, with an in-depth article, an industry opinion, a 10-point crash course on the types of fraud, and some useful advice for buyers and sellers.
Produced by Adrian Tse
Go deeper here: http://www.campaignasia.com/Topic/405…
